Thursday, September 22, 2011

RED, creators of the amazing line of professional-grade digital movie cameras, teases new laser-powered projector, plans on continuing to drop jaws in newer ways

In 2007, when Red founder Jim Jannard decided to sell off his Oakley eyewear and clothing empire that he started out of a handgrip line for BMX and motorcycles at $2 billion, he decided to start a revolution in a different field involving optics... digital movie cameras. These aren't just any cameras though, the company known as RED makes something different, technologically, as well as aesthetically. They are meant to be modular and upgradeable, as well as bleeding-edge. They range from the more modest pro-sumer budget range to big studio productions of "epic" proportions. They even have a modular DSLR still camera that is upgradeable. Their emerging flagship motion picture camera is in fact called the RED Epic, and some of the movies coming soon will surely impress. The Girl With the Dragon Tattoo (RED One/Epic), The Amazing Spider-man, and The Hobbit (parts I & II) should make people believe why this company is so special, as the camera is capable of 5K resolution, as well as capture speeds up to 140 frames a second. Whether or not the movie being filmed maxes the specs out or not, the picture quality is said by some to be the best ever seen from any movie camera ever made. (sans 70mm / IMAX, I would guess)

So when the Steve Jobs-like Jannard decides to start making a super-bright laser illuminated projector capable of 4K, (most theater projectors are still 2K) people should have their ears perked! There is also talk of a home version for folks that could afford well, a home front projector from RED.
"After watching a demo of RED's laser projector I've been struggling to find a way to describe it. Comparing it to traditional professional systems is completely inadequate. I have never witnessed 3D that was as bright or brighter as the best 2D projections until now. It generated the best color, best dynamic range and best images I have ever seen in 3D or even 2D. When I learned we were watching at 1/4 of its total resolution I was speechless.

It was so clean and so vibrant the only thing I can compare it to is Cibachrome. That's it, a giant moving Cibachrome!"

Stephen Pizzo- Co-Founder of Element Technica and now partner of 3ality Technica.

"Aldey & I got treated to a sneak peak yesterday and we could not stop watching. You have to see it to believe it. I have NEVER seen better projection - from any projector - at any price point. I can't stop thinking about it. It was beyond stunning.

Mark L. Pederson- OffHollywood


More on specs when the official announcement is made.

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